Mobile phone live broadcasting has become an important form of online creation and dissemination. The picture shows a live broadcast of the staff at the rare butterfly specimen exhibition area of the Beike Nature Museum in Handan, Hebei Province on May 17. Issued by Xinhua News Agency (Photo by Hao Qunying)
The technological content of mobile phones is getting higher and higher, and the creative functions are getting stronger and stronger. The picture shows consumers experiencing 5G mobile phones. Photo by Xinhua News Agency reporter Shen Bohan
Use your mobile phone to shoot short videos of cultural performances. Xinhua News Agency reporter Xu Yu
The dual nature of mobile phones has always been developing in parallel: on the one hand, the technological content of mobile phones is getting higher and higher, and the functions are becoming more and more powerful; on the other hand, mobile phones are becoming more and more popular, and they have almost become everyday appliances. Just as certain rapidly reproducing species have changed the natural ecology, mobile phones are profoundly reshaping the social and cultural ecology. So far, fixed telephones, fax machines, book publishing, televisions, movies, personal computers, the Internet, financial settlement systems, etc. are gradually gathering in mobile phones, and then the information dissemination industry chain is configured with mobile phones as the axis.
Mobile phones are widely collecting and fully occupying the "fragmented time" of life gaps
As a machine assembled with electronic components and integrated circuits, mobile phones not only construct a powerful communication network, but also participate in people's knowledge acquisition, emotional expression, administrative management, shopping consumption, and leisure and entertainment. Steel represents the basic style of the industrial age, and various magnificent landscapes are shocking, and big machines such as cars, trains, planes, and ships transport people around the world. In contrast, the mobile phone is like a docile pet in the palm of your hand. However, this small machine has opened up a huge spiritual space. In some people's opinion, going on a mobile phone may be more interesting than traveling around the world. The affinity of mobile phones even creates a kind of psychological dependence: the last thing some people do before sleep and the first thing they wake up is to look at what's happening in the mobile phone.
For contemporary art, the primary significance of mobile phones is to create a new type of communication tool. The dissemination tool is like the infrastructure of art, which includes not only the storage of various signs of material materials, but also the network system of distributing material materials. Bamboo slips, paper, theater stage or cinema screen not only have a suitable symbol system, but also form a vastly different communication area. Local dramas are spread in accordance with the distribution of dialects and the context of folk culture. Famous records have commercial networks that are simultaneously released globally.
German scholar Benjamin once paid attention to a special theme: the degree of communication may subtly influence the aesthetic value of works. He pointed out in "Works of Art in the Age of Mechanical Reproduction" that the mechanical reproduction technology of the industrial age abolished the unique authenticity of works, and reproductions began to become popular on a large scale. At this time, the works lost their sacred nature and worshipped value. The authentic works displayed in the museum windows are amazing, however, mechanical reproduction may greatly weaken people's aesthetic awe. Although the perfect reproduction technology did not seriously damage the aesthetic value of the work, the mass production of machinery quickly transformed art into daily necessities, throwing it into the lives of all living beings. A singer’s bloodshot unique voice once evoked a strong live passion. Therefore, this unique voice has received countless copies of tapes and stored them on a certain counter for consignment. At this time, mechanical reproduction finally contributed to the commercial transformation of aesthetics and individuality: after entering the sales system, the balance between the quality and price of the goods obliterated the charm of "site" and "only". Now, mobile phones are completing a contemporary version of this theme: when all kinds of art categories begin to connect with the communication network of mobile phone organizations, aesthetics is falling into the everyday secular atmosphere.
Many large machines are usually associated with special life events, such as trains and airplanes for travel; other machines are more like high-tech concepts dotted on the edge of life, abstract and distant, such as space shuttles and artificial satellites; however, , The mobile phone is harmoniously interwoven in the daily life of the public. This small machine may appear in the palm of the hand anytime, anywhere. The use of mobile phones is not restricted by all kinds of time divisions, and easily crosses the fixed boundaries between work and leisure, production and consumption, learning and rest, and extensively collects and fully occupies various "fragmented time" in the gap of life. Whether it is waiting, queuing, waiting, going to the toilet or taking the subway, taking a break in the venue, or in the gap before meeting in a coffee shop, people can take out their mobile phones on the spot and browse works of art with the help of search engines.
The communication function of mobile phones is so powerful that most people find their own interesting readings as they wish. Use the "fragmented time" of various occasions to complete the reading of a novel, watch a few famous paintings or a video, and the developed communication network has brought a general "cultural democracy". Due to the all-round close-range display of mobile phones, art can be released to the public as much as possible, like food or clothing. Many anecdotes circulating in the history of art show that ancient artists used to work hard, but if you want to see the masterpieces of art left by the ancestors, or read the rare books collected by famous artists, the aesthetic enjoyment of the mobile phone age is like a relaxing stroll." Art Supermarket", freely choose all kinds of favorite works.
The use of mobile phones invisibly deconstructed the solemn atmosphere around art
However, will ease turn to lightness to some extent? This is a tendency that may be implied by the spread and display of mobile phones. Classic masterpieces are readily available, the boundary between art and daily life is becoming more and more blurred, and the grand ceremony of art acceptance has basically been abandoned.
Looking through the great work on the desk, the ancients had to bathe in incense and clean clothes. Respect and respect are special treatment enjoyed by great works. Participating in formal concerts or listening to operas, formal or even full-blown costumes constitute the necessary etiquette. Art galleries and galleries are usually located in prominent areas of the city, and there is an overall atmosphere of admiration and worship in the exhibition halls. When art and national celebrations are connected with each other, the sublime, solemn, solemn, and agitation style makes people look at it without squinting, holding their breath.
As a typical art form of the industrial age, film is subordinate to secular popular culture. Nevertheless, the setting of movie theaters still constitutes a clear division of daily life. The movie is about to be screened, the doors and windows of the cinema are closed, the audience slowly sinks into the thick darkness, a strong white light illuminates the screen in front, the music suddenly sounds, and the dreams slowly open...For the audience, sinking into the darkness of the cinema is the art of traversing The isolation zone before the opening of the door, the daily trivial matters remain on this side of the isolation zone, and will no longer be brought into the art space.
However, the use of mobile phones invisibly deconstructed the solemn atmosphere around art, and the communication objects were suddenly dragged to the plane of daily life, with all kinds of mundane smoke and fire atmosphere. Those works don't seem to come from the sacred art hall, but are taken out of the pocket. The screening of the same movie on the screen of the mobile phone has no shocking sound, no dazzling images rushing to the face, and the plot is interspersed among the noisy scenes in the corridors of the meeting rooms or bus stops. The surrounding interference is so dense that people can't even fully restore the ins and outs of the story. At this time, feeling happy, drunk, or tearful in your eyes is likely to be regarded as an overly exaggerated emotional response.
Strictly speaking, mobile phones can spread and display various types of works, whether it is a classical or modern style, a lyric poem or a musical. However, when art provides works exclusively for the communication network organized by mobile phones, the everyday secular atmosphere begins to make demands.
Mobile phones narrow the gap between art and daily life
Compared with the seriousness, profoundness, philosophical thinking, and originality of classic works, an aesthetic pursuit different from the traditional has appeared. Traditional concepts generally believe that outstanding works of art have the role of leading culture. Art is not a replica of daily life, but a refinement and reorganization after eliminating the waste. There is a special tension between art and daily life, and the light of aesthetic ideals in the artistic imagination reflects the lack of common sense. Discovering historical truths that are not yet aware of the public, understanding the subtle twists and turns of the world's people, making a deafening sound of enlightenment, and capturing the fleeting poetry and painting. This is the self-expectation of many art masters and the reason for the public to keep looking up.
However, postmodern culture is increasingly inclined to argue this situation as disgusting elitism. The difference between art and daily life is shrinking, and more and more artists are willing to give up their uniqueness and engage the public as much as possible. Many classical writers feel that the protagonists in the works have independent will and destiny. These characters leave and get married on their own terms. The writers can only passively follow the records and cannot intervene in their words and deeds. However, online writers hand over this right to readers. A group of readers publicly claimed: If a character we like dies, he will immediately go offline and never read your novel again. This threat worked quickly, and many online writers timidly compromised. They began to humbly ask readers for a certain protagonist’s marriage partner, or vote for N kinds of story ending plans.
There is no reason for art to leave the masses arrogantly and to appreciate it alone. The roots of art cannot leave the fertile soil of social history. However, some people only give a narrow interpretation from the meaning of production and consumption. Isn't art just about making people happy? To win widespread favor is to win considerable economic benefits. In the evaluation system of art, economic benefits have always occupied a large proportion. When writing art history, the actor's value, box office, attendance rate, and profit or loss of a movie are mostly regarded as shooting highlights. Today's posters almost treat these figures as the primary indicator of the success of the movie. Among the rankings of many online writers, the number of fans, click-through rate, rewards, and annual after-tax income are the capital to show off. The concepts of characters, themes, structures or artistic conceptions disappeared. If the price of art was once an indirect proof of the aesthetic significance, then the current aesthetic significance has been incorporated by market prices. In addition to pricing, many people do not know how to judge a painting or a calligraphy work.
The sensitive capital sense quickly incorporated art as a powerful commodity into the market system. Investment, production scale, product promotion, sales market, profit sharing-in addition to a mature operation model, various new economic growth points are in an endless stream. For the communication network of mobile phone organizations, "carrying goods" is a fashionable concept that has just become popular. Now, the significance of the number of artist fans is not only embodied in box office or royalties, but also forms a special market. Artists can also engage in e-commerce to supply this special market, from clothing and cosmetics to household appliances and real estate. Network operators will certainly not let go of such active business opportunities. The number of fans and the design of traffic sharing constitute another market. From the art consumption in the handicraft era to the e-commerce in the mobile phone era, the cost input and economic benefits of the communication network have both increased exponentially. The connection between art and economy has never been so close as it is today, so that the game between aesthetics and economics has become a sharp issue. Is aesthetics still qualified to maintain ancient pride? As a super internet celebrity, Li Ziqi's home is obviously economics rather than aesthetics. The agricultural products she endorsed have achieved amazing sales. Li Ziqi's personal income is a tempting topic. More importantly, mobile phones create a new interface between agricultural products and the market economy. As for the aesthetic value of the small videos taken by Li Ziqi, the opinions of a group of experts seem to be insignificant.
The meeting of mobile phones and the Internet is a major breakthrough in technological logic manufacturing
Just as the economy and the market have formed various new possibilities around art, the communication network organized by mobile phones has also opened up a vast space for art production. An art history is at the same time a history of various technological interventions. Technology products such as letterpress printing, various musical instruments, camera equipment, and digital imaging all bring huge impact. Now it’s time for technology to show off again. The combination of mobile phones and many communication media extends the trajectory of many art forms, such as online novels or online movies; or expands the communication area of some art categories, such as calligraphy, painting, music, sculpture, and especially photography. Small videos or micro movies can be regarded as a new type of art in the mobile phone era, and perhaps other similar art forms are still in the making. However, although the symbols, forms, and dissemination of art all provide conditions for breaking through the rules, the aesthetic style of art does not show a similar degree of activity.
If the small video can be regarded as the new masterpiece of the mobile phone era, the strong secular atmosphere and the comic style are two aspects that attract attention. From skilled craftsmen, cooks who are good at cooking, and well-dressed intellectuals, to whirlwind folk dancers, old country women with their cheeks and suona, and many happy cats and puppies-the public's enthusiasm for appearance is so exciting Amazed. In addition to the teaching of common sense of life, the only theme that the various image symbols may focus on is humor. Comedy sketches, talk shows, and jokes are more developed than ever. The roar of laughter is the common expectation of most authors and audiences.
However, with so many works and so few subjects far away, this situation is disturbing. In fact, the effect of the "information cocoon room" has already appeared. The interest of consumption and the content of consumption greet each other, and people can only see the content that they are willing to accept. The subject is becoming more and more monotonous in the echo of the same nature, and gradually loses contact with the complex external world. Even a simple review of classical works will reveal that many themes have no information, such as society and history, unforgettable characters, justice, kindness and sympathy, compassion, inner passion, poetry, exploration of art forms, etc. .
Electronic components, integrated circuits, chips, digital information processing technology...These concepts have always been accumulated in a certain technical field. The meeting of mobile phones and the Internet is a major breakthrough in technological logic manufacturing. For cultural logic, this breakthrough has a certain advanced nature. So far, printing culture has not exhausted its energy, and many important works are still widely spread in the form of printing. Therefore, art production is not urgently aware of the huge potential contained in the communication network of mobile phone organizations.
Due to an unfamiliar operating system, and due to a certain potential aversion, many mature artists are relatively slow to intervene in technology. Technology may partially cover the unique personality of the artist: books have banned the performances of storytellers, printing no longer provides an opportunity for writers to show their calligraphy, recording studios have reduced the requirements of singers' voice and singing skills, and the popularity of image symbols has been thrown away. The poetry is good at word-making rhetoric. Nevertheless, the intervention of technology also brought a huge leap in art. For example, modern literary narrative includes the comprehensive transcendence of written writing over oral system. The pushing, pulling, shaking, and moving of camera equipment develops a special visual language, and digital imaging can vividly reproduce various rare wonders.
How can art fully enjoy various advanced technological products? Facing the significance of technology is a prerequisite for fully evaluating the artistic functions of mobile phones and the Internet. Of course, it takes time for all kinds of running-in, but now at least it can be considered that art production is having unprecedented technical conditions for entering another historical stage.